blogs.shephertz.com/2015/09/18/omni-channel-apps-redefining-customer-experience/
The most important keyword for any B2B or B2C business is omni-channel these days. A lot has already been written on it and it is not a trend that will phase out. Great Omni-channel experience defines the company—it also reflects how serious a company is with respect to its branding, marketing and brand value.
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