How do you like URL shorteners? - Programmers Heaven

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How do you like URL shorteners?

Do you use url-shortener services? Do you find them useful?
As for me, I think it's a good way to provide users with links that are easy to remember, when the original url is too long or incomprehensive at all, or there's no possibility to use url rewriting.
Do you consider it a good feature to be able to shorten a lot of urls at a time like on 2so2.com?
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